Optimizing customer experience: experimentation and personalization
Our expertise working with clients for the past three decades has taught us that great digital experiences are not built overnight. They rather require an iterative approach by which marketers can continuously measure customer engagement in a live environment and optimize experiences accordingly.
Document management: mistakes to avoid and best practices to adopt
Document management: Many organizations still store growing numbers of digital documents in multiple locations or personal file-sharing accounts. As the amount of digital information grows at an ever-faster rate, this chaotic approach to document management leads to frustration and wasted resources. From tedious and time-consuming search for the correct document version, to slowed business processes, […]
7 essential roles in a web development team
Have you ever wondered about the various roles on a web development team, and what every person’s role entails? Why a java developer and a JavaScript developer are not interchangeable? After all, these “programming languages” sound mostly the same to the layperson.
Improving customer experience with Content Hubs and Design Systems
We believe people deserve great digital experiences. However, producing digital customer experiences at larger organizations often involves challenges concerning scaling internal operations and collaboration. Content Hubs and Design Systems are two complementary tools which can help in this area. In this blog post, we want to recap what they are and how they can enable seamless […]
Choosing a Content Management System: key stakeholders
While technology decisions used to be placed solely on CIOs, CMOs are spending more and more time on IT than the actual IT departments. The rise of roles like the Chief Marketing Technologist and Chief Digital Officer only come to prove this increasing emphasis of technology in marketing. In the majority of cases, once a CMS is […]
A convenient truth about customer experience
Customers do think that they go online to ensure the best deal. But … That’s only part of the truth.
5 ecommerce personalization use cases based on artificial intelligence
Long gone are the days of the “one size fits all approach”. Your customers want to feel like their experience is catered to their needs every time they interact with you. Naturally, personalization is a great way to make your customers feel more compelled by your brand, offering them the optimal experience and, in return, boosting conversions. One way […]
Invisible, but effective: Eight unexpected upgrades for your website
Getting to know “everything” there is to know about websites is an endless journey, as parameters are constantly evolving. But regardless of your role, there are things that should stay top-of-mind. Some less visible, but crucial elements can make all the difference for the overall functionality of a website. These are some often overlooked features that […]
How to optimize customer experiences at scale
Customer experience has become a key differentiator for many organizations. Your customer’s experience greatly depends on high-quality and immersive content throughout the entire customer journey, ideally tailored to their needs using techniques like personalization. But before looking into the available architectures for delivering content to customers, let’s go back in time, when most digital customer interactions happened on the […]
6 best practices for Adobe Experience Manager website projects
Adobe Experience Manager (AEM) is a comprehensive enterprise web content management system. Packed with a broad range of capabilities, it supports content and marketing teams in building great digital experiences.
